It's just better.

FALLON has perfected the "Embedded" neon process to become THE superior neon product-second to none. The benefits and advantages of the patented embedded versus skeleton metal frames are endless - not to mention the fact FALLON has brought a traditional product full speed into the 21st century, making it more practical, economical and better suited to accommodate today's ever-changing business environments. This revolutionary accomplishment has garnered "glowing reports" from each and every end user far and wide. When it comes to embedded versus skeleton metal frame neon, you'll agree, there's truly no comparison.

Facts about Embedded® Neon:

• Window Washer Friendly - With the glass surrounded and enclosed, incidental contact by the general public and window washers is drastically reduced.
• Cleaner Appearance - It's like putting fenders on your car; the wire, electrodes, tube supports and non-lighted parts of the glass are covered and hidden.
• UL-Listed for Residential Use - The basic nature of the sign meets the UL requirements for residential living since all electrical components are hidden form public view and accessibility.
• Brighter in the Daytime - The background close to the glass allows light to be reflected forward, increasing the brightness during daylight hours.
• Safer - The electronics are hidden in the protective and decorative housing.
• Safer Shipping - Embedded signs ship better than metal frame signs due to more rigid housing, and the glass is protected.
• Safer Handling - A large percentage of neons are customarily broken by picking the sign up by the glass.
• Embedded protects the glass from being used as a
  handle.
• Easier to Clean - Embedded cases wipe clean unlike the grease, grime and dust on a metal frame sign's exposed components.
• Easier to Hang - Installer damage is virtually eliminated since embedded signs are not as fragile.
• Dimensional - Unlike one-dimensional metal frame signs, embedded signs are multi-dimensional at the same cost.
• "No Cost" Dual Sided Advertising - Since both front and back housing are vacuum-formed, allowing you to add your logo or message on the back as well!